Brand Manager – Mars Biscuit


Contract Type
Full time
St Albans, Hertfordshire
Job Type
Start Date
Oct 7 2022 12:00AM
We are looking for an ambitious and self starting Brand Manager with a passion for launching NPD and developing great external relationships to help us continue to drive our range of great tasting Mars Confectionery branded biscuits.

Mars Confectionery is a global business worth over £3 billion and you can be part of unlocking this potential even further in a growing biscuit category.

We innovate and bake biscuits using some of the UK’s biggest confectionery brands including Maltesers, Mars, Galaxy, M&M, Bounty & Twix to name just a few.

In the last 4 years we have created a £30 million RSV portfolio across UK and International markets – with launches in South Africa and Australia in 2022.

There will be an opportunity to deliver through the line activity, but the focus of the role is delivering a significant pipeline of projects across all channels and marketing.

Key Responsibilities :

Lead the development of the 1-3 Year Vision & Strategy brand plan with execution of key brand activities identified in the brand planning process.
Lead the development and execution of brand initiatives alongside key stakeholders, including alignment with Ferrero Own Brand initiatives.
Responsible for the full NPD funnel from “ideation” through to project launch and Excellent Execution.
Responsible for driving collaboration with the sales team.
Lead cross-functional project teams to manage projects to deliver to time, budget, quality and milestones.
Day to day contact with project teams, both FBC and Mars Team
Deliver against agreed P&L KPI’s – with regular monthly tracking vs budget and agreed in year targets (FBC and Mars Confectionery)
Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment.
Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings.
Effective management of business variances (packaging stocks, write offs etc) through close working with Operations.
Lead the identification and implementation of Cost Based Recovery initiatives, working closely with Finance Teams and Bakery Sites.
Ensure adherence to Company processes and approval systems

The Key ingredients for the role:

Proven track record in Brand Management.

Experience of delivery of FMCG marketing with a branded manufacturer.

Experience of New Product Development – conception to launch.

Proven record of successful business or marketing project delivery, including the stage gate process

Proven record of managing cross functional teams (internal & external)

Proven record of development of new products, brand plans, packaging design changes and promotions.

Budgetary monitoring.

Ability to locate source data to build consumer / shopper understanding and build insight into strategy.

Experience of managing partners/ licensing relationships would be advantageous , however not essential

This role is based out of St Albans

If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.

Apply for this position

Allowed Type(s): .pdf, .doc, .docx