Our Story

Halo Foods was originally founded by Peter Saunders in 1976 in Aberaeron, Wales. Today the business is headquartered in Newport, Wales and employs over 200 staff. The business manufactures a range of different snacks and treats from cereal and nut bars, to more indulgent chocolate covered nougat bars, not to mention its the home of the bestselling low-calorie treat brand, Skinny Bars.

The Halo Foods site in Newport was originally home to 
confectionery firm GF Lovell, but in 2001 Halo Foods moved into the 
site and has remained there to this day. Operating on 3 production
lines with a dedicated team, our facility is capable of producing up
to 10 million bars per week.

Story

Halo set up by Peter Saunders initially as a Honey Farm in Aberaeron, Wales
Rowntree Mackintosh acquires the Halo business
Nestle takeover Rowntree and a few years later the factory is at risk of closure
Peter Saunders buys back Halo, risking his own money to save the company.
Raisio sells Halo Foods to Dutch Investors Nimbus
Glisten Food Group is the acquired by Finnish food company Raisio Group
Peter Saunders Sells Halo Foods to Glisten
Halo Foods brand Skinny Bars is the No1 brand by volume in the Cereal Bars category in the UK.
Halo Foods is finally sold to US private equity Firm Peak Rock
Halo Foods is finally sold to US private equity Firm Peak Rock
Halo launch its first own brand on the 1st of April. The Halo snack bar was introduced to market and the company name was changed from Halo to Halo Foods
Halo Foods took over the business of its supplier GF Lovell in Newport Wales. This also meant taking over production of Lovells confectionary which included the popular Milky Lunch bar.

2001

1993

1988

1976

1992

2016

2010

2004

2018

2020

2022

1982

skinny-bar-timeline-first image

May 2018

The first creation in the Skinny Bar Family was launched, the Skinny Whip range. Delicious flavoured Nougat, coated in Creamy Milk Chocolate all for less than 99 calories per bar

2018

March 2019

After the successful launch of the Skinny Whip Range, a new product range was launched. The Skinny Crunch Range. Mixed Cereal bars with a chocolate drizzle and footer. All for less than 75 Calories

2019

January 2020

The first redesign for the Whip and Crunch range.

2020

February 2020

Skinny Bars Launches on Social Media

2020

August 2020

As the brand continues to grow and succeed, the team wanted to see how they could bring more indulgence to the range. Low and behold, Skinny Dream was created! Taking all the best parts of the Skinny Whip bar and adding a sumptuous layer of caramel, whilst still keeping it less than 99 calories. It was genius! Two Skinny Dream Flavours we’re launched, Dream Peanut and Dream Toffee.

2020

December 2020

A new Extension of the Skinny Dream range was created. Introducing Rocky Road. A mixed cereal bar with Chocolate drizzle and base topped with fluffy marshmallows.

2020

May 2021

Skinny Whip packaging updated to match Crunch and Dream

2021

August 2021

A third range to add to the portfolio, Skinny Chocolate Crunch. Mixed cereal bars enrobed in silky milk chocolate in two delicious flavours, Honeycomb and Fruit & Nut.

2021

March 2022

Skinny Bars decided to launch into a brand new Category with Skinny Crunch Cereal. Two granola varieties and two cereal varieties.

2022

July 2022

A new Launch for Skinny Dream and the first white bar in the range, Skinny Dream Strawberries and Cream landed in market.

2022

August 2022

Skinny Crunch Light was launched, a lighter version of our Skinny Crunch range all at less than 70 calories per bar

2022

September 2022

A brand new format launched, Skinny Whip Minis, bitesize skinny whip bars packaged in a bag in two brand new flavours.

2022
  1. 1976

    Halo set up by Peter Saunders initially as a Honey Farm in Aberaeron, Wales

  2. 1982

    Rowntree Mackintosh acquires the Halo business

  3. 1988

    Nestle takeover Rowntree and a few years later the factory is at risk of closure

  4. 1992

    Peter Saunders buys back Halo, risking his own money to save the company.

  5. 1993

    Halo launch its first own brand on the 1st of April. The Halo snack bar was introduced to market and the company name was changed from Halo to Halo Foods

  6. 2001

    Halo Foods took over the business of its supplier GF Lovell in Newport Wales. This also meant taking over production of Lovells confectionary which included the popular Milky Lunch bar.

  7. 2004

    Peter Saunders Sells Halo Foods to Glisten

  8. 2010

    Glisten Food Group is the acquired by Finnish food company Raisio Group.

  9. 2016

    Raisio sells Halo Foods to Dutch Investors Nimbus

  10. 2018

    Halo Foods Launch first ever brand, Skinny Bars. Delicously indulgent low calorie treats.

  11. 2020

    Halo Foods is sold to US private equity Firm Peak Rock

  12. 2022

    Halo Foods brand Skinny Bars is the No1 brand by volume in the Cereal Bars category in the UK.