The Halo Foods site in Newport was originally home to
confectionery firm GF Lovell, but in 2001 Halo Foods moved into the
site and has remained there to this day. Operating on 3 production
lines with a dedicated team, our facility is capable of producing up
to 10 million bars per week.
The first creation in the Skinny Bar Family was launched, the Skinny Whip range. Delicious flavoured Nougat, coated in Creamy Milk Chocolate all for less than 99 calories per bar
After the successful launch of the Skinny Whip Range, a new product range was launched. The Skinny Crunch Range. Mixed Cereal bars with a chocolate drizzle and footer. All for less than 75 Calories
The first redesign for the Whip and Crunch range.
Skinny Bars Launches on Social Media
As the brand continues to grow and succeed, the team wanted to see how they could bring more indulgence to the range. Low and behold, Skinny Dream was created! Taking all the best parts of the Skinny Whip bar and adding a sumptuous layer of caramel, whilst still keeping it less than 99 calories. It was genius! Two Skinny Dream Flavours we’re launched, Dream Peanut and Dream Toffee.
A new Extension of the Skinny Dream range was created. Introducing Rocky Road. A mixed cereal bar with Chocolate drizzle and base topped with fluffy marshmallows.
Skinny Whip packaging updated to match Crunch and Dream
A third range to add to the portfolio, Skinny Chocolate Crunch. Mixed cereal bars enrobed in silky milk chocolate in two delicious flavours, Honeycomb and Fruit & Nut.
Skinny Bars decided to launch into a brand new Category with Skinny Crunch Cereal. Two granola varieties and two cereal varieties.
A new Launch for Skinny Dream and the first white bar in the range, Skinny Dream Strawberries and Cream landed in market.
Skinny Crunch Light was launched, a lighter version of our Skinny Crunch range all at less than 70 calories per bar
A brand new format launched, Skinny Whip Minis, bitesize skinny whip bars packaged in a bag in two brand new flavours.
Halo set up by Peter Saunders initially as a Honey Farm in Aberaeron, Wales
Rowntree Mackintosh acquires the Halo business
Nestle takeover Rowntree and a few years later the factory is at risk of closure
Peter Saunders buys back Halo, risking his own money to save the company.
Halo launch its first own brand on the 1st of April. The Halo snack bar was introduced to market and the company name was changed from Halo to Halo Foods
Halo Foods took over the business of its supplier GF Lovell in Newport Wales. This also meant taking over production of Lovells confectionary which included the popular Milky Lunch bar.
Peter Saunders Sells Halo Foods to Glisten
Glisten Food Group is the acquired by Finnish food company Raisio Group.
Raisio sells Halo Foods to Dutch Investors Nimbus
Halo Foods Launch first ever brand, Skinny Bars. Delicously indulgent low calorie treats.
Halo Foods is sold to US private equity Firm Peak Rock
Halo Foods brand Skinny Bars is the No1 brand by volume in the Cereal Bars category in the UK.